It shows your audience that you want to engage with them and keeps your brand top of mind. Posting during peak times on Instagram helps you connect with more of your followers at once. It's especially tough for small businesses that have to compete with big brands on social media. This combination increases the chances that new users will discover your account and posts on the platform.Ĭheck out this post for more tips on how to grow your reach on Instagram. This can also boost engagement, another ranking factor. So, if you post when your top users are online, your new content is more likely to be one of the first things they see. This post from the Instagram blog also outlines how important fresh and recent content is. One of those factors is recent engagement. This post from a machine learning engineer outlines some of the factors in helping new users discover your posts. But many others use Instagram for inspiration and discovery. Some users on Instagram focus their feeds on the friends, businesses, and influencers they already follow. These are a few reasons why it's important to post to Instagram at specific and consistent times. It can be tempting to post whenever it's convenient or to schedule posts for a time that feels logical, even if there isn't any data to back it up. ![]() It will give you more time to connect with your most important followers.īut for many marketers, social media posting is just one more thing to do on a busy day. So, posting when your top users are online will make a difference. That's about 1% of their time each month, or one in a hundred chances that you will catch your users when they're on the platform. Why post on Instagram at a certain time?Īccording to global Statista data, mobile users spend an average of 11.2 hours a month on Instagram. They surveyed 300 professionals from 16+ industries about their preferred days and times to post on Instagram. This post also contains more original research from the HubSpot team. They analyzed data from close to 85M posts from North America alone. The report also has several sections specific to English-speaking countries. This extensive report reviewed 110M posts across 1M Instagram users. First is HubSpot's 2022 Instagram Engagement report. How We Found the Best Instagram Posting Times How to Find the Right Time to Post to Instagram for Reach.Best Time to Post on Instagram by Industry. ![]()
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